Burberry’s Eight Moments of Spring

Burberry turned to an ambitious young crop of Brits (the brand is always faithful to its locals) and a scenic English garden for its inspired Spring effort. Mario Testino (under the creative direction of Christopher Bailey) shot Lily Donaldson, Eden Clarke, Sam Beeton, Alexina Graham, Emily Hope, Alex Pettyfer, George Craig, and Richard Wyndham in Richmond-Upon-Thames, England. The ads emphasize not only the brand’s iconic trenches but also its newly-expanded denim categories for men and women.

“This campaign reflects the true heritage of Burberry outerwear, the iconic check and our British attitude,” said Bailey. “I wanted the mood to be gentle, relaxed, romantic and about a quiet beautiful sense of luxury. Shot in a garden in England on a group of eclectic great Brits, this campaign highlights the spirit of our wonderfully crumpled classics.”